The Email Marketing Module lets users collect email addresses and effortlessly send email messages to entire groups of people. This is useful for sending correspondence to a large number of people or distributing newsletters, press releases, and other announcements in text or HTML format.
The problem that many sites face is how to develop an ongoing dialog with visitors, to remind visitors to return to the site in the future, and to organize long lists of email addresses efficiently and accurately. The Email Marketing Module is valuable to a website because it can send out regular messages to visitors to keep them informed of an issue or to maintain an active presence with past visitors. Emails can include advertisements or links back to the site, which can increase web traffic and site profitability. And to avoid being considered spam, messages can include unsubscribe links at the end.
Email Marketing emails can include text, links, images or any other HTML and are created using Freedom's WYSIWYG text editor. The Email Marketing Module integrates with other modules, such as the Membership and Forms modules to include email addresses in email campaigns. For example, visitors to an Accrisoft Freedom site could fill out a form requesting to receive the monthly newsletter, and they can automatically be added to the group that receives this mailing. A couple of examples of possible configurations of this module are sending out a special email only to members of your site who have birthdays in the upcoming month, or only to members with the job title "CEO," using the module's highly-flexible campaign list configuration features.